The significance of demand generation as a vital
function within B2B companies has increased substantially over a period of
time. Typically we have seen that sales and marketing departments
within any business setup operate separately with each team blaming the other
when faced with unsatisfactory business results. But ideally demand
generation service should be the outcome of the combined sales and marketing
efforts.
Use demand
generation as a tool for revenue growth
Often we confuse demand generation with lead generation.
Here it must be made clear that although lead generation is central to the
demand generation service, there are several other activities covered under
demand gen. The primary motive behind every sales and marketing effort is
to accelerate revenue growth. Demand gen service at CandorWorks includes the
best practices that generate business for our customers, reducing their overall
cost of customer acquisition and maximizing their ROI.
Creating demand for your offerings by exploiting various
online and offline means is what Demand gen is all about. By streamlining this
process that includes multiple areas of marketing coupled with a structured sales
process, businesses can considerably improve their brands and bottom lines. The
connotation of the term demand generation has matured by a long way and now it
ranges across diverse areas including sales intelligence, lead generation,
online marketing, etc. In depth market study, identification of best possible
prospects, optimal use of the web space to promote offerings- everything drives
at the single goal of maximizing the value of overall investment.
Demand generation focuses
on quality leads to enrich sales pipeline
In today’s competitive business scenario, focus needs to be
on quality of leads rather than on the leads volume. The most productive way is
to refine lead management process to capture quality information
followed by corroboration and leads scoring. Deployment of an efficient leads
grading system to categorize type of leads based on respective buying potential
and requirement is essential. Demand generation service facilitates evaluation
of leads at the granular level to allow for apt treatment of leads so that they
move through the buying process. We at CandorWorks boast of a mature sales
process that delivers results.
Embracing technology
to enhance demand generation
Using news technologies and web2.0 tools to create a
mindshare among the prospects via various media channels (e.g., social
media, search engine, mobile etc) is possible through demand generation. The
social space has opened up new avenues for reaching out to wider audience and
facilitating digital marketing, while increasing potential for lead
generation.
Demand generation is
way of finding new sales opportunities. With increasing demand on sales &
marketing functions within B2B companies to increase business profitability,
use various digital and emerging media channels for strong branding, utilize
diverse analytics tools and adapt to new technologies, demand generation is
surely emerging as the way forward.
Article From: blog.candorworks.com
