1. Direct Mail is back (kind of)
Executives are not likely to open your link and register for your whitepaper or webinar. Bring back the old school direct mail. Matt Heinz has two ideas for reaching executives. First idea: if you are going to a trade show in Vegas or Atlantic City, send a two-day mail with a pair of dice in the package to give it shape. They are more likely to open it and they will remember it when they see you at the trade show. Put an invitation to talk in the package.
