You’ve heard the buzzwords “Demand Generation” a thousand
times. But that doesn’t mean you have a clear handle on what it is, or why you
should care about it. Given this, I thought it would be useful for
business2community readers to explain what “Demand Generation” is, and how it
should fit in with a small-to-medium-sized business’s overall marketing
strategy.
Demand generation is any activity conducted by an
organization’s marketing department that directly contributes to more revenue
(and profit) generated for the company.
