Generating leads is a daily struggle for marketers,
especially in B2B companies. A lot of the time, it can feel like an uphill
battle as you try to entice business-minded visitors to come to your website
and submit form fills to become leads.
Tuesday 11 October 2016
Friday 7 October 2016
Brand and Demand Convergence Required
I had the pleasure of attending TechTarget’s Online ROI Summit last week and discovered a marketing mentality that is incredibly obvious, yet I had never thought of it before. Marilou Barsam, TechTarget’s SVP of Client Consulting & Corporate Marketing, spoke to the concept of “convergence.” Specifically the convergence of branding and demand generation.
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