1 Direct Mail is back (kind of)
Executives are not likely to open your link and register for your whitepaper or webinar. Bring back the old school direct mail. Matt Heinz has two ideas for reaching executives. First idea: if you are going to a trade show in Vegas or Atlantic City, send a two-day mail with a pair of dice in the
package to give it shape. They are more likely to open it and they will remember it when they see you at the trade show. Put an invitation to talk in the package. According to Matt, this works. Idea #2: Before a trade show, send an empty iPad box and tell them to get the iPad at your booth. Your targets will come to the booth and engage with you. Many of these people will just want to compliment you on your amazing campaign. Matt Heinz will share more of his ideas with you at the event.
package to give it shape. They are more likely to open it and they will remember it when they see you at the trade show. Put an invitation to talk in the package. According to Matt, this works. Idea #2: Before a trade show, send an empty iPad box and tell them to get the iPad at your booth. Your targets will come to the booth and engage with you. Many of these people will just want to compliment you on your amazing campaign. Matt Heinz will share more of his ideas with you at the event.
2. Don’t just embed Youtube videos on your site if you want Google to credit you
Matt Childs is an authority on b2b video. During his presentation, he will give his audience the information you need to use video to drive leads and demand. One of his tips that many do not know is that you need to host videos on your domain. Most people embed Youtube videos to their blog, but Google gives the attribution for the video assets to Youtube, not your blog.
Just how clean is your data? Identify where your data requires attention, allowing you to choose which areas to improve.
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3. Call mobile phones
Most people haven’t picked up their desk phones in two years. If you can get a prospect’s mobile number, they are more likely to pick up. They are also more likely to play their voicemails. If the prospect asks how you got their number, apologize and keep talking. They will forgive you. This phone tip is courtesy of , CEO of Greenleads.
4. 85% of IT Decision Makers are on social media
“My prospects aren’t on social media,” is a common refrain. More than 60% of social media users rely on social networks to learn about brands and services. At least 70% of b2b decision makers use social to figure out what they’re buying next. Your buyers ARE on social. Now, you have to figure out how to engage them. Find out from Koka Sexton, Sr. Social Marketing Manager at LinkedIn, which campaigns really work.
5. Consumer e-commerce is leading the way on content marketing
If you want to find examples of organizations not named Hubspot that master content marketing, try some of the consumer e-commerce sites like Gilt.com and mrporter.com. They produce incredible content pieces that are organized like magazines with topics that resonate with their audience, and they embed e-commerce into it. They have truly embraced the “every marketer is a publisher” concept, and there is a lot for everyone to learn. Scott Albro will share many more content marketing ideas that you didn’t know of in his session.
Article From: radius.com
