What is Demand Generation and Why is it so Important?

You’ve heard the buzzwords “Demand Generation” a thousand times. But that doesn’t mean you have a clear handle on what it is, or why you should care about it. Given this, I thought it would be useful for business2community readers to explain what “Demand Generation” is, and how it should fit in with a small-to-medium-sized business’s overall marketing strategy.

Demand generation is any activity conducted by an organization’s marketing department that directly contributes to more revenue (and profit) generated for the company.

What is Demand Generation Marketing?

The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline with actual opportunities versus just a bunch of leads.

6 Ways B2B Demand Generation Teams Can Start 2017 Strong

WOW! We are less than two weeks away from 2017. It’s hard to believe that another full year has passed. I feel like it was just a few months ago when we were planning for 2016.

 At Imagine, as we reflect on 2016, we can pat ourselves on the back for a few things but like many of you, we’re also painfully aware of the things that didn’t go quite right or even surprised us.

6 Fundamentals of B2B Demand Generation Marketing

Demand generation is not a new concept. Because it recently found its way into the spotlight, however, people approach it with a bit of confusion and trepidation. At its core, though, the ominous-sounding phrase really boils down to this: use marketing to make more money.

7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy.

In a previous post, I discussed key strategies for following up with trade show leads. Here are 7 ideas for increasing booth traffic and lead volume at the show:

Why B2B Demand Generation Managers Might Be Doing More Harm than Good

A key piece of advice in B2B sales is that “businesses don’t buy solutions, people do.” It’s hard to argue; the idea that you should appeal to individuals at a personal level seems logical.

5 Statistics About B2B Demand Generation with Social Media That You Need to Know

Generating more leads is a B2B marketer’s biggest challenge, with 61% of marketers ranking it as their top issue in 2013. With dozens of different B2B demand generation tactics, how do you decide which strategy is worth your time?