The 8 Pillars of Demand Generation for Modern B2B Marketers: A Holistic Approach to Managing Demand-generation Operations

By 2015, over 70% of all demand generation will come from inbound marketing strategies, as predicted by SiriusDecisions. After completing an extensive review of demand generation trends and practices worldwide, it's easy to see why. Two key findings resonate most strongly when the dust begins to settle:

3 Great B2B Lead Generation Ideas Almost Anyone Can Use

Generating leads is a daily struggle for marketers, especially in B2B companies. A lot of the time, it can feel like an uphill battle as you try to entice business-minded visitors to come to your website and submit form fills to become leads.

Brand and Demand Convergence Required

I had the pleasure of attending TechTarget’s Online ROI Summit last week and discovered a marketing mentality that is incredibly obvious, yet I had never thought of it before. Marilou Barsam, TechTarget’s SVP of Client Consulting & Corporate Marketing, spoke to the concept of “convergence.” Specifically the convergence of branding and demand generation.

Demand Generation Best Practices vs. Lead Generation Best Practices

Implementing demand generation best practices is one of the best ways to grow your business. And if you’re not clear on exactly what demand generation is, simply put, it refers to generating demand for your company’s products or services through marketing. If you were selling lemonade, you would be thinking about making your product the most appealing to your target market.

How to Build a Winning Demand Generation Strategy

Lead generation is as important to public relations as news mentions. Cision’s 2014 State of the Media reportfound that 35 percent of PR professionals said sales conversion was a top priority for their team. While this may have fallen under the marketing team more so than a communications team in the past, the landscape of PR and marketing is evolving and becoming more interdependent and data-driven. Understanding an integrated marketing environment will feed success when pitching brands and working on campaigns by allowing you to clearly show revenue ROI that will make your results more tangible to business leaders.

How B2B Marketers Can Increase Demand Generation

As a business-to-business marketer, you can’t rely on the same tools that other marketers use. Your clients are more knowledgeable about those practices, and they have higher stakes for the use of your products or services.

The importance of adaptive Demand Generation

Small and medium-sized businesses (SMBs) are the engine of the current economic recovery in the U.S. As a segment they are growing faster than large enterprises, which means we are seeing commensurate growth in the number of computerized solutions for that segment. Despite that trend, most marketing solution vendors aspire to be purveyors to big (or relatively big) enterprises. Deal sizes, profitability, street credibility and industry prestige drive that behaviour.