Demand Generation Best Practices vs. Lead Generation Best Practices

Implementing demand generation best practices is one of the best ways to grow your business. And if you’re not clear on exactly what demand generation is, simply put, it refers to generating demand for your company’s products or services through marketing. If you were selling lemonade, you would be thinking about making your product the most appealing to your target market.

How to Build a Winning Demand Generation Strategy

Lead generation is as important to public relations as news mentions. Cision’s 2014 State of the Media reportfound that 35 percent of PR professionals said sales conversion was a top priority for their team. While this may have fallen under the marketing team more so than a communications team in the past, the landscape of PR and marketing is evolving and becoming more interdependent and data-driven. Understanding an integrated marketing environment will feed success when pitching brands and working on campaigns by allowing you to clearly show revenue ROI that will make your results more tangible to business leaders.

How B2B Marketers Can Increase Demand Generation

As a business-to-business marketer, you can’t rely on the same tools that other marketers use. Your clients are more knowledgeable about those practices, and they have higher stakes for the use of your products or services.

The importance of adaptive Demand Generation

Small and medium-sized businesses (SMBs) are the engine of the current economic recovery in the U.S. As a segment they are growing faster than large enterprises, which means we are seeing commensurate growth in the number of computerized solutions for that segment. Despite that trend, most marketing solution vendors aspire to be purveyors to big (or relatively big) enterprises. Deal sizes, profitability, street credibility and industry prestige drive that behaviour.

Demand Generation: Why Today’s Leading Marketers Care About It

Companies have begun to see a major change in the way marketing departments operate. Why is this? Because analytics are continually improving and have provided a way for companies to dissect and quantify the effect marketing is having on their bottom line. This also means that marketers are now being held accountable for their actions. It is important for companies, especially marketers, to recognize the role that demand generation is playing in this change.

What Is B2B Demand Generation Marketing?

In the B2B world, the lines between sales and marketing often blur. The challenge? Teams are often distinct and each facing their own pressures, making collaboration tough. That’s why the field of B2B demandgeneration has sprung up. The function is designed, specifically, to bridge the gap between sales and marketing operations. Content marketing, lead generation, and top-of-funnel marketing programs often live in this space.

A Winning Demand Generation Strategy for Sales Qualified Leads

Demand Generation in Evolution

Demand generation involves all processes right from initial prospecting to delivery of sales qualified leads to the sales team. The entire gamut of lead qualification activities fall in the marketer's court. Marketers need to employ a variety of demand generation tactics to generate leads and make them sales-ready.