6 Ways B2B Demand Generation Teams Can Start 2017 Strong

WOW! We are less than two weeks away from 2017. It’s hard to believe that another full year has passed. I feel like it was just a few months ago when we were planning for 2016.

 At Imagine, as we reflect on 2016, we can pat ourselves on the back for a few things but like many of you, we’re also painfully aware of the things that didn’t go quite right or even surprised us.

6 Fundamentals of B2B Demand Generation Marketing

Demand generation is not a new concept. Because it recently found its way into the spotlight, however, people approach it with a bit of confusion and trepidation. At its core, though, the ominous-sounding phrase really boils down to this: use marketing to make more money.

7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy.

In a previous post, I discussed key strategies for following up with trade show leads. Here are 7 ideas for increasing booth traffic and lead volume at the show: