3 Great B2B Lead Generation Ideas Almost Anyone Can Use

Generating leads is a daily struggle for marketers, especially in B2B companies. A lot of the time, it can feel like an uphill battle as you try to entice business-minded visitors to come to your website and submit form fills to become leads.

Brand and Demand Convergence Required

I had the pleasure of attending TechTarget’s Online ROI Summit last week and discovered a marketing mentality that is incredibly obvious, yet I had never thought of it before. Marilou Barsam, TechTarget’s SVP of Client Consulting & Corporate Marketing, spoke to the concept of “convergence.” Specifically the convergence of branding and demand generation.