Lead generation is as important to public relations as news
mentions. Cision’s 2014 State of the Media reportfound that 35 percent of
PR professionals said sales conversion was a top priority for their team. While
this may have fallen under the marketing team more so than a communications
team in the past, the landscape of PR and marketing is evolving and becoming
more interdependent and data-driven. Understanding an integrated marketing
environment will feed success when pitching brands and working on campaigns by
allowing you to clearly show revenue ROI that will make your results more
tangible to business leaders.
