Demand Generation in Evolution
Demand generation involves all processes right from initial
prospecting to delivery of sales qualified leads to the sales team. The entire
gamut of lead qualification activities fall in the marketer's court. Marketers
need to employ a variety of demand generation tactics to generate leads and
make them sales-ready.
The new paradigm in demand generation factors in inbound
marketing as a lead generation strategy in addition to outbound marketing.
This is in response to the increasing relevance of inbound marketing.
Key Demand Generation Tactics
Marketers use a range of varied demand generation
tactics depending on where the lead is in the purchase cycle. For instance
a marketer would use broad-based tactics such as SEO, branding and
advertising to create awareness in the lead, when he is in the inquiry stage.
The demand generation tactics evolve over time and become increasingly specific
and personal as the lead matures.
To better understand this, see the diagram below. The funnel
indicates the purchase cycle of a lead. The left hand side shows the different
demand generation tactics used to nurture a lead. The right hand side
indicates the corresponding sales funnel view.
Be Geared to the New Paradigm in Demand Generation
CallidusCloud Marketing Automation can equip you well
for the new paradigm in demand generation. Our cloud-based B2B marketing
solution gives marketers a single dashboard to track, monitor, manage and
analyze their demand generation campaign. Our integrated and easy-to-use
solution can put your demand generation program in the fast lane.
Leverage the power of CallidusCloud Marketing Automation to
run your demand generation program successfully and build a robust sales
pipeline.
